ChocoFruit Slice

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Many of my products have an interesting story behind their creation. This one more so than usual.

I had been enjoying a little too much store bought chocolate over winter.

I had a birthday a couple of months back. From South Africa my son sends me a cookbook as a present. Hand delivered by my son-in-law’s mother. I make the fatal mistake of opening it from the back!

Learn from an old man’s mistake. NEVER open a cookbook from the back! That’s where they put the desserts!

So the first one that catches my eye was a Chocolate and Macadamia Rocky Road. I thought, “That’s gotta be good! I must to try that one! (Purely in the line of research, you understand.)

So I order 25 kilos of organic cacao paste and 25 kilos of organic cacao butter and make myself a trial batch.

I thought it was pretty jolly good but at only 13% sugar, most of the testers were looking for something sweeter.

So within days I see a picture on Pinterest of a chocolate and fruit bark. So, knowing the hugely beneficial effect of the anti-oxidants in Goji Berries etc., especially when combined with cacao, I designed a ChocoFruit Rocky Road.

One of my best customers had this to say about it: “My husband even ate the rocky road slice and said he liked it... ....once he got over the dark chocolate taste! Ha, ha, ha. (He never eats anything if he thinks it’s not sugar, preservative and chemical laden). Thanks. By the way... ...I also tasted a 1/4 of the ChocoFruit bar and it was so wickedly divine that I thought, “This can’t be good for me!” It is filling and satisfying too in small quantities. Wow!”

Two weeks later Amy placed another order so I slipped a ChocoFruit in as a bonus. This was her response:

“Hi Tom,

I received my probiotic order today and holy moly was I also chuffed to see a special gift of (Healthelicious Rocky Road) in my package. I had been thinking of that slice since I tasted it the first time. Oh my goodness! I don't know what your feedback has been from other customers but it would be a damn shame if you did not share that taste with the world!!!

It made my day :-) thanks.

From Amy.”

(I think I’ll make her my marketing manager for my Nutrition Booster Bar and this product.)


  • has no added sugar
  • tastes sensational, especially for those with a sweet tooth
  • has no added colours, flavours, preservatives or excitotoxins
  • is satisfying
  • does not leave you with that addictive/compulsive/craving more feeling

Each slice is at least 50 grams.

Ingredient List for the ChocoFruit Slice

* denotes organic or wild crafted.

And what I DON’T put in my products is as important as what I do include:

No artificial colours Tick
No artificial fragrances Tick
No artificial sweeteners Tick
No cane sugar Tick
No excitotoxins Tick
No fillers Tick
No flavour enhancers Tick
No detectable gluten Tick
No added preservatives Tick
No high fructose corn syrup Tick
No trans-fats Tick